A school district in Kentucky is planning to sue electronic cigarette companies for creating an epidemic of nicotine addiction affecting student health and school learning environments.
the Bullitt County Board of Education announced they plan to sue Juul and other industry manufacturers, distributers and retailers.
On Monday, the district unanimously passed a resolution to sue the companies. Superintendent Jesse Bacon said this is an opportunity to hold the companies accountable.
Attorney Ron Johnson will represent the district. He says Juul has focused its marketing on children through insidious social media campaigns and influencers and falsely marketed e-cigarettes as a safe alternative to tobacco.