Attorney General Andy Beshear and a bipartisan group of state attorneys general are seeking stronger safeguards of federal rules that require certain business, like banks and credit card companies, to detect and prevent identity theft. The group is urging the Federal Trade Commission to not only continue the 2007 federal requirements, known as the Identity Theft Rules, but also update them to keep pace with the ingenuity of identity thieves. The AGs are calling for a stronger alert system so that account holders, banks and credit card companies are better equipped to detect and stop fraudulent activities, like unauthorized email and physical address changes, as soon as they occur.